CHEC announced as Winner of ‘Most Engaging Stand’ at 100% Optical Post Date : May 17, 2022 News CHEC Marketing CHEC has been announced as the winner of the ‘Most Engaging Stand’ at the recent 100% Optical event, for which it was the entrance sponsor. 100% Optical is the largest ophthalmology event in the UK and was hosted between the 23rd and 25th of April at London’s ExCeL Centre. The event was attended by over 4,000 optometrists, 1,000 practice owners and 2,000 dispensing opticians. Commenting on the award win, Jon Dore, CHEC COO, said, “We are very excited to be the winners of the ‘most engaging stand’ award at such a respected and prestigious event for the ophthalmology industry, and the accolade is truly reflective of the level of innovation and ambition across CHEC. We are already looking forward to exhibiting again at 100% Optical 2023!” CHEC’s highly innovative stand provided event attendees with the opportunity to conduct cataract surgery on a demonstration model in a dry lab, provided by Théa Pharmaceuticals. Imran Rahman, CHEC CEO, awarded an iPad to the best surgeon each day. A competition winner said: “I thoroughly enjoyed the experience of conducting cataract surgery at CHEC’s dry lab and would love to do it again. It was the best part about 100% Optical by a long shot, and I hope CHEC can exhibit again at next year’s event.” Imran Rahman also hosted a CPD seminar entitled “Managing the COVID-19 backlog in ophthalmology”, where he explored the role of community-based approaches to healthcare in reducing NHS waiting lists, which have dramatically increased during the pandemic. CHEC was joined on stage by the Royal National Institute of Blind People (RNIB), a charity offering support and advice to two million people in the UK experiencing sight loss. CHEC recently partnered with RNIB to ensure Eye Care Liaison Officers are on hand at sites to provide tailored practical and emotional support to patients. Overall, the event was a huge success for CHEC and we can’t wait to be back in 2023!